In a given week, Hamilton is practically bursting at the seams with things to do: intimate concerts, lively street festivals, night markets, craft shows, foodie fairs, and the list goes on. It’s abundantly clear that the people in this city love a fun event.
One of those people is locally born-and-raised entrepreneur Jennifer Sharpe, who has founded SWELLS – Hamilton’s newest event company – as a means of bringing even more unique experiences to The Hammer.
Sharpe is no stranger to creating memorable experiences. With more than a decade of experience in the food and hospitality industries under her belt, she made the recent decision to focus some of those skills into launching some small businesses of her own.
On top of her baking business SharpeCravings, Sharpe officially dreamed up her event company SWELLS in 2019 as a means of making a more widespread local impact.
“I hope to be able to add impact to the community with my work and give exposure to all local brands and small businesses,” she says.
SWELLS took a necessary hiatus when the pandemic first hit in 2020, but Sharpe has since returned to it with a reinvigorated approach, focusing on “events that fuse together small businesses, food and drink, and unique ideas with each event bringing exposure and growth to each person involved.”
Sharpe’s forthcoming Taste of the Town event certainly captures this idea. Taking place on Monday, September 25th at Allure Lounge on Barton Street, it begins as an open event that’s free to attend from 11 am to 7 pm before turning into a ticketed 19+ event from 7 pm to 11 pm.
The first portion of the day will feature an assortment of local and regional vendors complemented by food & drink as well as some music. Then, the ticketed section of the evening will feature 3 and a half hours of live music courtesy of four artists from Hamilton and the surrounding area including Raxx, Kojo Easy Damptey, HNDFLL, and Connoisseur Ghost.
After that comes the unique Winter Sips ‘n Snaps event on December 7th at The Cotton Factory, where ticket holders can partake in local bites and cocktails, and jam out to some music courtesy of DJ Julie Fazooli, before getting some snazzy photos taken in a professional session with one of three local photographers.
These two events represent the first of many more to come for SWELLS Events, and Sharpe is excited for a future of creating live experiences that bring people together and offer something a little different.
“To me, it means being able to add value to the city; to make some impact with my work whether it be with people making memories at our events or businesses gaining growth.”