At first glance, the idea of a self-portrait studio may seem silly. After all, can’t a person whip out their phone and take a selfie anywhere at any time?
But the idea has been catching on in recent years for a reason: self-portrait studios allow guests to take standout shots of themselves with quality equipment, lighting, wireless remotes, and coloured backdrops, resulting in professional-grade photography that’s fully under the subject’s control.
Hamilton’s Modest Booth certainly recognized the appeal, and their studio at 101 John St S – across from Hamilton GO Station – is celebrating its 1st anniversary.
The business launched in 2022 as a photo booth rental company in the Hamilton area, and the demand for their services led to a storefront self portrait studio in 2023, which quickly found popularity.
“People enjoy taking control of their own photos; the rise of social media has further driven this trend, as users seek high-quality, personalized content,” says Modest Booth owner Shekinah Bas.
“Our studios provide a simple, yet interactive experience, making them a popular choice for capturing both special moments and everyday memories.”
The possibilities are endless: guests at Modest Booth have done everything from headshot sessions to family keepsakes to couple’s photoshoots and beyond. The studio provides the blank canvas and tools; locals bring their creativity.
In honour of the studio’s 1st birthday, Bas is launching a special offer starting July 22nd: Digital Express Headshots from Monday to Thursday for $15 per person, which grants guests access to a 10-minute headshot session.
A Filipino-Canadian owned business, Modest Booth will also be part of the Hamilton Fiesta Extravaganza at Bayfront Park on July 27th-28th with giveaways, prizes, and free photos in their selfie booth!
When asked what she’s proudest of after Modest Booth’s first year, Bas has an easy answer.
“We are most proud of the service we provide our clients and the welcoming space we’ve created. The positive feedback and numerous glowing Google reviews show that we’ve successfully made professional photography more accessible and enjoyable.”
See more on Modest Booth’s website. Follow them on Instagram here.
Photos courtesy of Modest Booth
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