{"id":22825,"date":"2020-09-16T23:07:41","date_gmt":"2020-09-16T23:07:41","guid":{"rendered":"https:\/\/cekan.ca\/regional\/the-anatomy-of-a-comeback\/"},"modified":"2022-11-28T19:59:07","modified_gmt":"2022-11-28T19:59:07","slug":"the-anatomy-of-a-comeback","status":"publish","type":"post","link":"https:\/\/cekan.ca\/burlington\/the-anatomy-of-a-comeback\/","title":{"rendered":"The Anatomy of a Comeback"},"content":{"rendered":"

Today\u2019s unpredictable world makes starting a business more difficult than ever. But Emily O\u2019Brien, Hamilton native and founder of Comeback Snacks<\/a> in downtown Dundas, is no stranger to adversity. Her brand of flavoured popcorn \u2013 along with her devotion to improving her community \u2013 has changed the course of her entire life, and she wants to inspire others to do the same.<\/p>\n

\u201cIn the state of uncertainty we\u2019re living in, there are a lot of things that have been taken from our lives,\u201d explains O\u2019Brien. \u201cWe need some sort of hope. Sometimes when we find ourselves in these crazy situations we feel like there are no alternatives. I realized that I could make something out of my situation.\u201d<\/p>\n

O\u2019Brien started Comeback Snacks when she was in prison, a sentence she served after getting caught up in a drug trafficking scheme. While such an experience would be demotivating for anyone, O\u2019Brien took it as an opportunity to make drastic changes in her lifestyle. She began to work out regularly, quit drugs and alcohol, started reading non-fiction books and wrote regularly about her experience.<\/p>\n

The idea for Comeback Snacks came about during a Super Bowl Party in prison. She noticed other inmates creatively flavouring their popcorn with any seasonings they could get a hold of. That\u2019s when the idea took off, and with the help of inmates and business associates on the outside things were getting off the ground quickly.<\/p>\n

Originally known as Convicts and Kernels, the name was changed to Comeback Snacks to better reflect the evolving brand. \u201cIt\u2019s about moving forward, proving you can make a comeback, not alienating yourself or perpetuating stereotypes.\u201d<\/p>\n

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A post shared by Comeback Snacks (@comebacksnacks)<\/a><\/p>\n<\/div>\n<\/blockquote>\n